The Blog


6 Must Haves for Your Business Under $100

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Who doesn’t love a random completion of affordable items that make your life just a little bit better! All of these items at easily found on Amazon!


  1. ROTATING DESKTOP POWER + CHARGING TOWER – An easy way to keep my cords organized and easily accessible, on my desk!

2. PODCAST MIC – The PERFECT starter mic for every new podcaster. Start small, see if you actually enjoy podcasting, and go from there.

3. STYLUS PEN (AKA AN APPLE PENCIL DUPE) – I imagine that if you are a professional artist, this might not do the trick, but for the novice that enjoys messing around in procreate, this thing is great and gets the job done!

4. 3 AXIS GIMBLE – AKA UPGRADE YOUR VIDEO GAME IN A MAJOR WAY – Okay this is a game changer. We are creating a YouTube channel at some point, and I swear once I learn how to use this thing correctly, it is GAME OVER. 😂

5. TRIPOD + PHONE STAND + RING LIGHT – Easy and to the point. Folds down small enough to fit in a tote and take with you!

You can find all of my links here.

Business Tips

3 CRM Features to Implement Now | BUSINESS TIPS

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If you are a service provider that deals directly with clients and you are not using a CRM (client/customer relationship management) software, you are missing out. 

Why?  Because they take all the client facing tools you use (invoices, contracts, scheduling, emails) and put them into one neat little dashboard.

These days I am a big fan of Dubsado. It allows me to create a seamless client experience form start to finish.  How?  My inquiry form creates a client project, from there I can send proposals, contracts, questionnaires, invoices, schedulers and more.

So what are the top 3 tools that your CRM probably (read SHOULD) have?

  1. Scheduling – if you are scheduling clients, you should use your CRM to input your availability/schedule, and then send that scheduler to clients so that they can pick a date, sign a contract, and pay a retainer…all in one place.  Bonus points for setting up your scheduler to send reminder emails and automated invoices for payments.
  2. Onboarding – use your CRM to create awesome questionnaires that give you an edge when you are onboarding a new client.  Ask them in depth questions that align with your brand.  Heck, you can head off potential poor matches with unique questions on your inquiry forms!
  3. Email templates – if you send the same email over and over, you need to have templates.  Most CRMs will allow you to personalize your templates with short codes (for instance, “client first name” “event date”, etc). Some examples of email templates to create might include welcome emails, digital product delivery, invoice reminders, and follow-up with review requests.

If you aren’t using a CRM or you are unhappy with yours, you can use code CAITLINTHOMAS to try Dubsado for free and save 20% off of your first month or year.

Why You Need To Automate Your Business

Business Tips

Why You Need To Automate Your Business | BUSINESS TIPS

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Spoiler alert: why manually do something in your business or job that you can automate? 

Seriously.  There is a wealth of possibility to automate so many obnoxious tasks between platforms and apps today that we have no excuse to be manually doing them, taking up time and energy that could be spent enjoying life or doing needle moving tasks.

A few of my favorite automations that you may not have considered:

  1. Auto pay your employees or contractors.  I use Quickbooks and when I enter a new contractor or employee it automatically sends them a request to input their W9 or W2 information.   I can then set up their payment or salary information and have it run payroll automatically.  No paper forms, no remembering to submit bi-weekly.
  2. Auto response to inquiries.  If you are running a service based business and you are not utilizing a CRM, you need to be.  Dubsado allows me to have automatic email responses to inquiries via my inquiry form based on what someone is looking for.  It saves time and helps to weed out potential customers who may not be looking at my price point.
  3. Email list welcome sequences. When someone gets on your email list, is it crickets or are you welcoming them and introducing them to your brand? Most email list software will allow you to setup workflows, and FloDesk truly kills it at this. When someone gets on our email list, they detonate a new workflow that sends them specific emails at different time increments. I can also send a different workflow depending on what form they used to opt-in (for example, a more business mentorship related sequence or photography).

The possibilities are honestly endless, especially when you automate using Zapier. 

Questions? I offer VIP days to help you establish systems and processes in your business, and this often includes automations!